As businesses increasingly recognise the importance of socially responsible sourcing, traditional corporate gifting is being redefined. Cause-related corporate gifting allows companies to make a difference where it matters most—not just for clients or employees, but for disadvantaged communities.

A Gift Beyond the Office

The essence of cause-related corporate gifting lies in its ability to extend goodwill beyond the corporate environment. With Meekono, your organisation can support often-overlooked communities, providing essential resources that can change lives. These gifts are not merely tokens of appreciation; they are lifelines that connect your brand to the wider world, contributing to social impact on a larger scale.

The Gift of Education: Empowering Young Minds

Remember the days when lip-syncing and viral dances dominated TikTok? In social media terms, it seems like many ages ago. While those elements remain part of the application’s appeal, the platform has undergone a metamorphosis, transforming itself into something far more multifaceted. 

Think YouTube's vast video library meets Pinterest's visual inspiration boards, all rolled into a dynamic, interactive experience. With the latest updates, TikTok is setting itself up as the brainchild of these two giants, catering to a diverse audience hungry for entertainment and solutions.

But wait, there's more! TikTok isn't just about fun and frivolity. It's also becoming a hub for informative, bite-sized video content, spanning various topics and catering to a wide range of interests. So, whether you're looking for quick DIY hacks, insightful industry updates, or simply a laugh, TikTok has something for everyone.

Our goal is to facilitate the wholesaling of handcrafted, heritage, and natural products. We understand that vendors' success directly impacts our success, which is why we equip them with the tools they need. To help our vendors convert browsing buyers into loyal business partners, we've compiled a list of the top 10 considerations that wholesale buyers may have when browsing for wholesale products.

1. Product Specification

A detailed product specification is crucial for providing accurate descriptions of your products. This includes measurements, features, and materials. Be transparent about any variations in handcrafted products, as this can be a unique selling point. Avoid surprises for buyers when they receive your products.

2. Current Trends

Wholesale buyers are often trend-conscious and prefer stocking items that are in line with current trends. It's important for vendors to stay updated on the latest trends and adapt their products accordingly. However, maintain your own unique style and avoid copying other designers' products to prevent legal issues.

3. Pricing Strategy

Pricing is a significant factor for wholesale buyers. They need to calculate their costs and ensure a profitable margin. Consider the buyers' price brackets and make sure your products align with their expectations. Price should reflect the quality, workmanship, and materials used.

4. Sample Availability

Be prepared to offer samples to buyers, often at retail prices, especially when dealing with buyers for the first time. If they subsequently place a wholesale order, you may offer a discount on the sample price. However, ensure that the quality and representation of the sample align with larger orders to maintain strong relationships with buyers.

5. Vendor/Producer Transparency

Building relationships and trust with buyers is essential. Be open and authentic about yourself, your operation, and your process. Sharing your story differentiates you from other vendors and allows the buyer to find common ground. Buyers will share your story when selling your products to their customers.

6. Product Quality

Consistently delivering good quality is crucial in attracting and retaining wholesale buyers. Buyers fear receiving products that do not meet professional quality standards, especially as their volumes increase. Assure buyers of the quality through clear images, customer reviews (if available), and a refund policy for quality issues.

7. Shipping Considerations

Consider the bulkiness, weight, and fragility of your products during shipping. Some products may not ship well in bulk, which can impact costs and safety. Highlight any mitigating factors that make your products attractive despite shipping challenges. Specify shipping costs and who will bear them in your product description.

8. Packaging and Presentation

Buyers prefer products that do not require additional packaging before resale. If locally-sourced packaging is costly, you may offer products with or without packaging, giving buyers the option to package upon delivery. Specify if buyers can add their branding or customize products, ensuring clear parameters to prevent excessive customization costs.

9. Ethical Practices

Consumers are increasingly socially and ethically conscious, and they expect businesses to align with ethical principles. Buyers will be interested in the ethical, social, and environmental practices that govern your operations. Be honest about your practices and avoid making false claims. Align with one principle and demonstrate your commitment rather than listing multiple principles insincerely.

10. Order Volumes and Timeframes

Different buyers have varying volume and timeframe requirements. Some prefer smaller volumes for quick restocking, while others need larger volumes well in advance. Clarify your minimum order quantity (MOQ), production timeframes, any volume discounts available, and payment terms. Provide this information upfront to minimize hesitation from buyers.

By considering these 10 factors when creating and maintaining your product listings on Meekono.com, you can reduce friction and hesitation for wholesale buyers, leading to higher conversion rates from browsing to buying

Photo by Polina Kovaleva| Pexels.com

In the world of e-commerce, where the competition is fierce and attention spans are short, having captivating product images can make all the difference. As Hiral Jethwa points out in the podcast 'The Resilient Retail Game Plan,' product photography is akin to a shop window for your products. In this blog post, we will explore some essential tips for capturing eye-catching product images that will not only grab attention but also increase sales.

As the aroma of pumpkin pie and cinnamon fills the air, we eagerly anticipate the joyous festivities of Thanksgiving. This cherished holiday is not only a time for indulging in delectable feasts but also an opportunity to express gratitude and create memorable moments with loved ones. Meekono offers a delightful array of premium products to elevate your Thanksgiving celebrations and infuse your designs with a touch of African elegance. Here's how you can practice corporate social responsibility (CSR), along with embracing the essence of gratitude.

(Image Source: Photo by Priscilla Du Preez

Laini Money Clip

A sleek and practical accessory designed for the modern, minimalist gentleman.  Typically crafted from classic genuine leather, this bifold clip comes in Tan and Mocha with multiple card slots. It offers a stylish and minimalist alternative to the traditional wallet. Its primary function is to securely hold bills and cards in place, ensuring they remain organized and easily accessible. Men appreciate money clips for their slim and compact design, which fits comfortably in a front pocket without adding bulk. This money clip is a statement piece that reflects one's taste and sophistication.

In today's fast-paced world, where the convenience of online shopping reigns supreme, brick-and-mortar retailers face a unique challenge: how to attract and retain customers in the age of e-commerce. As a business owner in the retail industry, you're well aware of this shift in consumer behaviour. We come into contact with owners, most of whom are independent retailers who have successfully adopted winning strategies to keep their customers loyal, engaged, and buying. Here are some of those strategies that will not only help your brand survive but also thrive in this digital age.

Community Engagement

Use the fact that you have a physical store to your advantage. Your location can become a community hub, fostering loyalty among your customers, and your physical presence can offer your community with the intangible benefit of human interaction that no online store can.

Host Events: Partner with others that you’re strategically aligned with to organize workshops, product launches, or community events within your store to create a sense of belonging.

Support Local Causes: Partner with local charities or good causes to show your commitment to the community.

Feedback Mechanisms: Encourage feedback and actively listen to your customers to adapt and improve.

Creating Immersive In-Store Experiences

One of the undeniable strengths of physical stores is their ability to provide an immersive shopping experience. The ambiance, personalized customer service, and ability to see, touch, and try products before purchasing can't be replicated online. To attract and retain customers, focus on:

Visual Merchandising: Invest in eye-catching window displays and in-store layouts that tell a story and draw customers in.

Interactive Displays: If your budget allows, invest in hiring or buying touch screens or augmented reality (AR) displays that allow customers to interact with products in novel ways.

Knowledgeable Staff: Train your staff to be product experts who can offer personalized recommendations and advice.

Leveraging Technology

While online shopping is a digital frontier, technology can also be your ally in the brick-and-mortar world. Consider these technology-driven strategies:

Mobile Apps: Outsource the development of a mobile application that provides exclusive in-store offers, loyalty rewards, and a convenient way to check product availability.

Augmented Reality: Implement AR apps that enable customers to visualize products in their own spaces or provide additional information when scanning barcodes.

Contactless Payments: Embrace contactless payment methods, making transactions quicker and safer.

Online and Offline Integration

In the age of omnichannel retail, the lines between online and offline shopping have blurred. Consider these integration strategies:

Click-and-Collect: Offer a "buy online, pick up in-store" (BOPIS) option, attracting online shoppers to your physical location.

Unified Customer Data: Create a unified customer database that tracks online and in-store purchases, enabling you to offer personalized recommendations and promotions.

Social Media Presence: Maintain an active social media presence that highlights in-store events, promotions, and customer testimonials to build anticipation and trust.

Adaptability and Innovation

Lastly, agility is key in the ever-evolving retail landscape:

Continuous Learning: Stay informed about retail trends, emerging technologies, and customer preferences.

Experimentation: Don't be afraid to test new concepts, products, or store layouts to keep things fresh.

Customer Feedback: Regularly solicit and act upon customer feedback to stay relevant and meet changing needs.

In conclusion, while online shopping has become a formidable force in the retail industry, brick-and-mortar stores have unique strengths that can't be easily replicated in the digital realm. By embracing technology, enhancing the in-store experience, integrating online and offline efforts, engaging with your community, and remaining adaptable, you can not only attract and retain customers but also flourish in this age of online shopping.

Remember, success in retail today requires a bold, customer-centric approach that leverages the best of both the physical and digital worlds. By following these strategies, your brick-and-mortar store can continue to thrive and remain a vibrant part of the retail landscape

In the world of interior design, inspiration can be found in every corner of the globe. One of the most culturally rich and vibrant sources of inspiration is Africa, a continent with a diverse and storied history. African art, craftsmanship, and culture have long captivated the imagination of designers worldwide. We'll delve into the world of African design inspirations, exploring how interior designers can infuse spaces with the essence of this unique and multifaceted continent.

(Image Source: Martin Gene)

The Rich Palette of African Colours

African landscapes are a tapestry of breathtaking colours. From the vivid red earth of the Sahara to the lush greens of the rainforests, the continent offers an extensive spectrum of hues that can be incorporated into interior design. Whether you're drawn to the earthy tones of terracotta and ochre or the vibrant splashes of indigo and saffron, African colour palettes can breathe life into any space. Consider using these colours for wall paint, textiles, and decor to evoke the warmth and vibrancy of Africa. Try painting a wall in a bright hue or adding a few colorful accessories to your space.

 (Image Source: Italian Bark) 

Patterns and Textiles

African textiles are celebrated worldwide for their bold patterns and vibrant prints. Traditional fabrics like kente cloth, Ankara, and mudcloth are a treasure trove of design inspiration. Incorporate these textiles into interior design through upholstery, throw pillows, curtains, and rugs. Mix and match patterns for a captivating, eclectic look, or use them as statement pieces to infuse a room with African flair. You can use African textiles in your interior design in a variety of ways. For example, you could use them as throw pillows, table runners, or wall hangings. You could also use them to create custom pieces of furniture.

(Image Source: Italian Bark)

Natural Elements

Africa's diverse landscapes provide an abundance of natural materials that can be used in interior design. Consider incorporating elements like reclaimed wood, bamboo, rattan, and sisal into your designs. These materials not only add a touch of organic beauty but also promote sustainability and a connection to nature. For example, you could add a wooden African mask, African sculptures, or a raffia rug to your space.

(Image Source: House & Garden)

Tribal and Cultural Influences

African culture is incredibly diverse, with each region and tribe having its own unique traditions and art forms. Interior designers can draw inspiration from these diverse cultures, incorporating tribal motifs, masks, and African beaded curtains into their designs. These pieces not only tell a story but also create a sense of cultural richness within a space. For example, you can hang an African beaded curtain in any room of your home, but they are especially popular in living rooms, bedrooms, and doorways. African beaded curtains can be used to define a space, add privacy, and create a focal point in your room.

(Image Source: Urban Outfitters)

Eclectic Fusion

African design doesn't have to be limited to a specific style; it's incredibly versatile. Consider blending African elements with other design styles, such as modern, bohemian, or minimalistic, to create a unique fusion. Mixing African textiles with contemporary furniture or incorporating African art into a minimalist space can result in a captivating and personalised interior. For example, incorporating African and boho eclectic elements complement each other well, and the result is a room that is both stylish and inviting.

(Image Source: thedreamafrica.com)

African design inspirations offer a world of possibilities for interior designers. Whether you're drawn to the vibrant colours, intricate craftsmanship, bold patterns, or cultural richness, Africa provides a rich tapestry of design elements to explore. By infusing your designs with the essence of this multifaceted continent, you can create spaces that are not only visually stunning but also tell a story of diversity, culture, and creativity. So, embark on your design journey with African artistry as your muse, and let your creativity soar.

In today's global marketplace, where consumers are increasingly seeking culture-rich, meaningful products that tell stories of heritage, craftsmanship, and sustainability, it's essential for businesses creating and selling African handicrafts to stand out. 

One way to do this is through creative storytelling. By sharing the stories behind these beautiful works of art, entrepreneurs can connect intimately with their customers and build loyalty and lasting relationships.

However, sometimes storytelling can feel intimidating. Even more intimidating is the vast range of social tools and the changing nature of the media through which these stories must be told.

As the holiday season approaches, it's the perfect moment to infuse a touch of Africa's natural wonders into your Christmas celebrations. The Meekono Marketing Manager has curated a special collection of our continent's favourites– gifts that resonate with eco-consciousness and sustainability. Here's a glimpse into the gifts that we believe would be a splendid addition to your holiday season: African Black Soap or Shea Butter in a Calabash: Imagine unwrapping a unique gift this Christmas—a calabash adorned with the richness of shea butter. For centuries, African black soap has remained a well-kept secret, cherished for its potent perks. Crafted from plant-based ingredients, this soap offers a range of advantages, such as: